Apple unveils M4 chip for next-gen MacBooks

Apple has unveiled its latest M4 chip, powering the new MacBook Pro and MacBook Air models, marking a significant leap in performance and efficiency.

🚀 M4 Chip Highlights

• CPU & GPU: The M4 features a 10-core CPU (4 performance cores and 6 efficiency cores) and a 10-core GPU, delivering up to 1.8x faster performance than the M1 chip. ([Apple][1])

• Memory & Neural Engine: Equipped with a 16-core Neural Engine and 120GB/s memory bandwidth, the M4 enhances AI-driven tasks and multitasking capabilities. ([Apple Support][2])

• Advanced Media Engine: Supports hardware-accelerated H.264, HEVC, ProRes, and ProRes RAW, along with AV1 decode, catering to professional video editing needs. ([Apple Support][2])

💻 MacBook Pro & Air Enhancements

• MacBook Pro: The new models boast improved performance, extended battery life up to 21 hours, and a 12MP Center Stage webcam. ([The Guardian][3])

• MacBook Air: Features the M4 chip, up to 18 hours of battery life, a 12MP Center Stage camera, and support for up to two external displays, all starting at a lower price point. ([Apple][4])

These advancements position the M4-powered MacBooks as compelling choices for professionals and creatives seeking high performance and efficiency.